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最新新聞Expansion is too fierce, is generally considered to be the main reason. From quality to cross area to the chain of copy, as commercial real estate arena freely old brother, Wanda is achieved milepost type industry history.
Wanda mode in the current commercial real estate hot peaked, but unlimited scenery behind it, had made Wang Jianlin proud of the product quality, wrong.
In October, the first justice city
Open street one night, Wang Jianlin, this was his last two came here for the tenth time. Wanda as a number one priority this year project, investment and development of the culture of the Central District, is not only the important engineering Wuhan, also Wang Jianlin Wanda to develop cultural tourism business of a transition.
This project in celebration of splendor, Wanda mode is also in the current commercial real estate hot peaked, but unlimited scenery behind it, Wanda 2011 in a number of national project quality problem, had made Wang Jianlin proud of the product quality, wrong.
Expansion is too fierce, is generally considered to be the main reason. From quality to cross area to the chain of copy, as commercial real estate arena freely old brother, Wanda is achieved milepost type industry history. Whether the company strategy or to the external environment, Wanda unconventional speed is inevitable, Wanda engineering, is a local one project, the observer said, Wanda development cycle and administrative cycle docking.
Local guests.
In September 20, 2009, Wanda 2000000000 photographed Wuhan Bridge plot plot Jade, less than a week, namely that start, the ceremony, including the Hubei provincial Party Secretary Luo Qingquan, Hubei governor Li Hongzhong, the provincial CPPCC Chairman Song Ying, vice secretary of provincial Party committee, Wuhan municipal Party committee secretary Yang Song, four people, two full.
In the
Wanda in 2010 two times to obtain the Wuhan Central Culture District three plots of land, this is located in the downtown area, a total area of nearly 800 acres, in the domestic large city of No. The first was in July 818000000 yuan, Wanda took" East Sand connected " project phase 123.4 acres of land, namely" Chu Han street". Floor price of about 2629 yuan / square meters. In September, again with 4400000000 yuan respectively, 3200000000 yuan with two adjacent plots of land, covers an area of 468500 square meters of total. A rough calculation, three pieces of land planning construction area reached about 3000000 square, the floor price of 2600 yuan / square meters.
In contrast, adjacent to the Central Culture District Wu weight plant residential plots, 2007 by the Department to take, the floor price reached 3290 yuan / square meters, due to the winning bidder should bear some clear tasks, the price has a peripheral low price: the same year surrounding a small homestead, the price has to 4200 yuan / square meter.
Wang Jianlin early in the group 's internal meetings, assigned to group president Ding Benxi personally
" Wanda finally surrendered homework on time, this project also participated in the hundred years of various guests, let
" I have this self-confidence,
The National Association of industry and commerce commercial real estate only appoint conference chairman Zhu Ling Bo Wanda speed causes summarized," Wanda engineering, some provinces and the government is a project, which, Wanda development cycle, need and local officials administrative cycle docking, a government four or five years, do not have the project done slowly." Zhu said Ling Bo. This rapid replication capacity of Wanda, and brand enterprises, become the darling of the local government.
" Because Wanda city complex well done, around the city are actively looking for Wanda Wanda talk, hope to local development city complex," Wang Jianlin has privately said," now Wanda every year can only choose 1/3 items to do.
" Jiangsu Huaian Secretary Liu Yongzhong to Wanda's comments may have representative:" a
" Wanda in local government, it formed a reputation, Wanda is also very cooperative, very good", a Wanda sources, opened in September of this year a Xiamen Wanda plaza. Local governments in planning has been completed, the external wall elevation level rises again. Wanda then modify the program, therefore an additional one billion investment, time limit for a project is also extended to 3 months.
In the central area of the city of
And Ling Bo said, is the local government on land finance, tax, employment, city image of many demand common role in impelling the Wanda Wanda, besides more quickly.
Concentrated outbreak
Now, the country has opened 33 Wanda Plaza, 15 five Stars Hotel, 600 block movie screen, a chain of 26 stores, 30 hypermarkets KTV company, over the years among China's commercial real estate for the top spot, sales into the "world 500" has become a family when Wang Jianlin 2012 plan.
This is a lofty enterprise, but in the most basic of engineering quality problems frequently anomie.
The night of April 12, 2011,
After several months of investigation, investigation group for the accident causes analysis is, the excavation engineering, steel support system first is destroyed, the maintenance of wall thereupon deformed sharp, the first reinforced concrete bracing in supporting and cross-beam node at the break, finally led to the whole support system failure collapse. The direct reason is that, according to the design drawings of the construction construction has not yet. In September 30th, Shanghai established diplomatic relations committee of the construction unit Shanghai Wanda Baoshan Investment Limited, a fine of 200000 yuan, the general contractor of construction, inspect manage unit, monitoring unit, subcontractors were punished. Construction of the system in a had Wanda project managers say, the supervision department of the construction method of deep foundation pit excavation done, there are strict technical requirements, Baoshan project is obviously not according to regulations.
On the punishment results before and after introduction, a letter from the Sichuan Mianyang public letter circulate in in the bookshops. Report said," Mianyang,
" This has not yet been Wanda official response to report, the data listed is shocking: in this always build for the 450000 party in a building site, there were several steel processing production; some of the construction using 10mm reinforced 9.6mm, GB, the site of the only about 8mm.
On the use of" Wanda thin reinforced " hearsay, has also appeared in Henan Zhengzhou. In April this year, a local media reports, two seven
Expansion of anomie
"It is indeed due to the spreading rate is too fast, causing Wanda appear some problems of Engineering quality." The National Association of industry and commerce commercial real estate only appoint conference chairman Zhu said Ling Bo.
Soon, it was Wanda in the past five years, as shown by the most remarkable characteristics.
Wanda in the 80's of the last century from the residential real estate development started, from 2000 to the beginning of commercial real estate, and gradually become the largest integrated commercial real estate operators, in which the process is full of twists, it experienced the first generation, second generation single combination stores to the third generation city synthesis development.
In 2006, based on city complex concepts for the third generation of
Wang Jianlin said, the Wanda, the only commercial planning and Design Institute, to undertake a project, with the cost, design cost, construction cost, capital rent all prior to the budget," we have the precision of the model, the error can be controlled in 10 thousand yuan of less than.
" In the industry, Wanda speed is as the acme of perfection. Real estate project in
Unlisted Wanda to invest enormous capital, the model can not be found in the peer. "This is Wanda after years of development, formed a unique kind of funding chain, the close relationship." Zhu said Ling Bo. Longitudinal, Wanda took, can be obtained from local governments to support the mortgage loan, after commencement of construction method, mat endowment, followed by the first residential development pre-sale capital, commercial property business, but also can obtain a mortgage to get. Laterally, Wanda project is numerous, uneven, the project funding and support each other by.
However, the commercial real estate capital precipitation is very huge, the return cycle often decades, capital chain, is the topic of the past are not around.
A Wanda internal information display, Wanda plans in 2012 2013 held 13000000 party commercial property, the rental income to achieve 7000000000 yuan. While 2010's holdings to 5660000 party, annual income is 77000000000 yuan. Rental income is visible only to the Wanda income less than 10% of the.
Wanda at present the big head of income from residential and commercial sales, according to the CRIC report, Wanda 2010 residential sales of 36900000000 yuan, occupy more than 40% of the proportion of income wanda. Commercial sales equivalent. " The income structure, the commercial real estate, is not stable." Housing letter analyst Xue Jianxiong said.
Zhao Fujiang said:" Baolong and Wanda are ' cash flow rolling assets ' mode, Wanda to sell 60% of residential, office, commercial street community to maintain 40% holders of the MALL property, is characterized by fast, some big peers were also similar, however, Baolong is a listed company, financing is abundant, the project on the pressure of capital no Wanda pressing.
" In this context, Wanda on the rolling expansion speed requirements are extremely stringent. At present, Wanda land reserves reached 36000000 square meters, but the company still plans in the second half of a not small with plans. " Our one year construction area is 30000000 square, it is little more than a year, must develop new projects."
Strategic reflection
Wang Jianlin has been in the reflection.
Early in May last year, Wanda in Tangshan project was carried out in internal audit, discloses the project company has a number of engineering bidding, engineering accidents, design management issues such as out of control, the project team was expelled from the other penalties.
In July this year, Wanda internal summary of the first half of the meeting, Wang Jianlin will once again focused on carrying out project quality problem. " Recent quality decline trend,
" Wanda to the boutique started. In the company, has been the spread of such a story, in 1992, to the exposure is known for quality tour came to a provincial Wanda residential area after the visit, Wang Jianlin said that his heart who fear, investigation group later called him to Beijing, said this is China's first project quality quality residential quarters, to give Wang Fa medal.
"In the past few years, Wanda head, say, as long as the speed, regardless of the quality of." To build a had Wanda project said," previously Wanda project, in the first-tier cities, amount is little, we as a boutique in do. Now the blossom everywhere, a three line city, a good few
The above said:" he is such a large scale, the upstream and downstream industry chain had nothing to do with him. Construction of the system in two, eight bureau bureau are strategic partners, a year Liangsanbaiyi engineering, who dare to say. Some things are not Wanda developed in line with national norms, time limit for a project is often a pressure-pressed, below the concrete not dry, to cover. Engineering supervision market is not good, this is a local regulation?!
" In fact, the engineering quality is the only strategy oriented product. Zhu said Ling Bo, two years after the accident, Wanda in discuss two issues, one is going to have to slow down, the second is to consider how to improve property holding operation level, enhance their sustainable value.
Near Wanda are disclosed, in Wanda, earlier had to constantly bring forth the new through the old items are considered, but the results are discussed, too much innovation, affect the development speed, 2004 - 2006 period of adjustment, Wanda, several attempts were denied by capital market, also does not favor. On balance, Wang Jianlin eventually chose chain mode to quickly copy.
" Is not to say that the city changes rapid development stage, we advocate this kind of mode. The world's largest commercial real estate developers Simon estate, in creating a business atmosphere and model innovation, and spent a lot of thinking, so many years, almost no project name." Zhu said Ling Bo.
Zhu Ling Bo think, especially at present, commercial demand no longer than the previous two years, then a single, more rich, diverse formats, Wanda, such bibcock is likely to once again lead the industry innovation.
Wang Jianlin in August of this year a Ciyang enterprises training class for Wanda, competitiveness, has there been such a speech," from small to large enterprises at different stages have different competitiveness. Even large enterprises, survival was fifty, one hundred years, different periods of core competence is not the same. Wanda Group, core competence has experienced three stages, early on the engineering quality, medium by regional development, now has a unique business model. So, in a perfectly competitive market did not compete."
擴張過猛，被普遍認(rèn)為是主因。從質(zhì)量到跨區(qū)域再到連鎖復(fù)制，作為商業(yè)地產(chǎn)江湖縱橫多年的大哥，萬達無疑創(chuàng)下了里程碑式的行業(yè)歷史。
萬達模式在當(dāng)下的商業(yè)地產(chǎn)熱浪中達到頂峰，但風(fēng)光無限背后是，曾令王健林自豪的產(chǎn)品質(zhì)量，出了毛病。
10月，首義之城武漢迎來了辛亥百年。在武漢，這場慶典是重中之重。位于武漢中央文化區(qū)的楚河漢街項目，則因此具備了特殊的意義。屬于萬達的這個項目選擇了這個國慶節(jié)正式開張。
開街頭一晚，王健林來了，這已經(jīng)是他過去兩年第十次來到這里。作為萬達今年的頭號重點項目，中央文化區(qū)的投資開發(fā)，不僅僅是武漢的重要工程，也是王健林的萬達開拓文化旅游業(yè)務(wù)的一次轉(zhuǎn)型之舉。
這個項目在慶典中大放異彩，萬達模式也在當(dāng)下的商業(yè)地產(chǎn)熱浪中達到頂峰，但風(fēng)光無限背后是，萬達2011年在全國的多個項目出現(xiàn)質(zhì)量問題，曾令王健林自豪的產(chǎn)品質(zhì)量，出了毛病。
擴張過猛，被普遍認(rèn)為是主因。從質(zhì)量到跨區(qū)域再到連鎖復(fù)制，作為商業(yè)地產(chǎn)江湖縱橫多年的大哥，萬達無疑創(chuàng)下了里程碑式的行業(yè)歷史。無論對公司策略還是對外部環(huán)境而言，萬達的非常規(guī)速度是必然的，萬達的工程，多是地方的一把手工程，觀察者稱，萬達的開發(fā)周期需要與行政周期對接。
地方官的座上賓
武漢助興“辛亥百年”的楚河漢街項目，風(fēng)光背后是近乎“飛速”的建筑進度。
2009年9月20日，萬達20億拍下武漢積玉橋地塊，不到一周的時間里，即宣告開工，典禮上，包括湖北省委書記羅清泉、湖北省長李鴻忠，省政協(xié)主席宋育英、省委副書記、武漢市委書記楊松等四大家一、二把手悉數(shù)到場。
在這次湖北四套班子聚首之際，萬達與地方政府初步敲定開發(fā)中央文化區(qū)的協(xié)議。知情人士透露，地方政府要求萬達把這個項目打造成為“中國第一，世界一流，業(yè)內(nèi)朝拜之地”，關(guān)鍵是，這個幾十萬方的項目，政府給王健林的時間只有8個多月。
萬達于2010年分兩次獲得武漢中央文化區(qū)的三幅地塊，這片位于市中心的區(qū)域，總面積將近800多畝，在國內(nèi)特大城市中鮮見。先是當(dāng)年7月，萬達8.18億元拿下“東沙連通”項目一期123.4畝土地，即“楚河漢街”。樓面地價約2629元/平方米。9月，又分別以44億元、32億元拿下相鄰的兩幅地塊，占地面積合計46.85萬平方米。粗略計算，三塊地的規(guī)劃建筑面積達到300多萬方，樓面地價在2600元/平方米上下。
相比之下，毗鄰中央文化區(qū)的武重廠區(qū)住宅地塊，2007年由復(fù)星系拍下，當(dāng)時的樓面地價即已達到3290元/平方米，由于中標(biāo)人需承擔(dān)一些清場任務(wù)，這一價格已較周邊地價低：同年周邊一小幅宅地，價格已至4200元/平方米。
王健林在年初集團的內(nèi)部會議中，指派集團總裁丁本錫親自抓武漢項目，要求每個月至少開一次現(xiàn)場辦公會�！�10月10日前必須開業(yè)，不能有任何動搖。而且不但要開業(yè)，還要建得好。
”萬達最終按時交出了作業(yè)，這個項目也在參加辛亥百年的各路嘉賓面前，讓武漢大放異彩。2011年9月30日，湖北省省委書記李鴻忠，湖北省省長王國生，湖北省政協(xié)主席、黨組書記楊松，中共湖北省委常委、武漢市委書記阮成發(fā)，武漢市副書記、市政府市長唐良智等悉數(shù)到場。萬達又一次實現(xiàn)了時間的承諾。
“我有這個自信，漢街將是武漢商業(yè)最火的地方�！蓖踅×终f。
全國工商聯(lián)商業(yè)不動產(chǎn)專委會主任朱凌波將萬達速度的動因做了歸納，“萬達的工程，多是某些省市政府的一把手工程，而這，萬達的開發(fā)周期，需要與地方官員的行政周期對接，一屆政府四五年，等不起項目慢慢做。”朱凌波說。萬達這種擁有快速復(fù)制能力、又有品牌效應(yīng)的龍頭企業(yè)，自然成為地方政府的寵兒。
“因為萬達城市綜合體做得好，各地城市都主動找萬達談，希望萬達去當(dāng)?shù)亻_發(fā)城市綜合體，”王健林曾私下透露，“現(xiàn)在萬達每年只能從中選擇三分之一的項目來做。
”江蘇淮安書記劉永忠對萬達的評語可能具有代表性：“一座萬達廣場矗立在那里，已不是單一的商業(yè)性項目，帶來城市經(jīng)濟的繁榮，更代表了城市的形象。哪里有萬達，哪里就給人家一個強烈的信號：這是一個有品位的城市!”
“萬達在地方政府中，的確形成了口碑，萬達也很合作，很爭氣”，一位萬達人士透露，在今年9月開業(yè)的廈門某萬達廣場。地方政府在規(guī)劃完畢后，提出把外墻立面的層次再提高一下。萬達隨即修改方案，為此追加了一個多億的投資，工期也延長了3個月。
在其中部地區(qū)的投資重鎮(zhèn)武漢，萬達和地方政府的緊密互動，可謂其中縮影。
朱凌波說，正是地方政府對土地財政、稅收、就業(yè)、城市形象的多種訴求共同作用，在萬達之外推動著萬達越來越快。
集中爆發(fā)
現(xiàn)在，這家在全國已開業(yè)33個萬達廣場、15家五星級酒店、600塊電影銀幕、26家連鎖百貨店、30家量販KTV的公司，多年位居中國商業(yè)地產(chǎn)的頭把交椅，銷售額進入“世界500大”已成為當(dāng)家人王健林2012年的計劃。
就是這樣一家志在高遠的企業(yè)，卻在最基本的工程質(zhì)量問題上頻頻失范。
2011年4月12日晚間，上海寶山萬達廣場工地在基坑開挖和墊層施工中，工地北側(cè)的圍護體傾覆，周圍道路撕開了一條數(shù)十米的地面裂縫。
經(jīng)過數(shù)月調(diào)查，調(diào)查組對事故成因的分析是，該工程基坑開挖時，鋼支撐體系首先被破壞，維護壁隨即變形急劇，第一道鋼筋混凝土支撐在支撐和圍檁節(jié)點處折斷，最后導(dǎo)致整個支護體系失效坍塌。直接原因在于，施工方未按設(shè)計圖紙施工。9月30日，上海市建交委對建設(shè)單位上海寶山萬達投資有限公司罰款20萬元，施工總包單位、監(jiān)理單位、監(jiān)測單位、相關(guān)分包單位均被罰。中建系統(tǒng)一位曾做過萬達項目的管理者說，監(jiān)管部門對施工方做深基坑開挖，有嚴(yán)格的技術(shù)規(guī)定，寶山項目顯然沒按規(guī)章制度辦事。
就在處罰結(jié)果出臺前后，一封來自四川綿陽的公開舉報信在坊間流傳。舉報人稱，“綿陽市涪城萬達廣場在施工建設(shè)中，大量使用小鋼廠生產(chǎn)的三無劣質(zhì)鋼材，給工程質(zhì)量埋下隱患。
”這個尚未得到萬達官方正式回應(yīng)的舉報，所列數(shù)據(jù)可謂觸目驚心：在這個總建面為45萬方的建筑工地中，有數(shù)處鋼筋加工制作點;一些施工采用的10mm的鋼筋，國標(biāo)為9.6mm，該工地中的只有8mm左右。
關(guān)于萬達使用“瘦身鋼筋”的傳聞，還出現(xiàn)在河南鄭州。今年4月，當(dāng)?shù)匾患颐襟w報道，二七萬達廣場同樣使用了低于國標(biāo)要求的鋼筋。
擴張失范
“確實是由于擴張速度過快，導(dǎo)致萬達出現(xiàn)一些工程質(zhì)量問題�！比珖ど搪�(lián)商業(yè)不動產(chǎn)專委會主任朱凌波說。
快，正是萬達在過去五年中，所表現(xiàn)出的最顯著特質(zhì)。
萬達在上世紀(jì)80年代末從住宅地產(chǎn)開發(fā)起家，從2000年開始轉(zhuǎn)向商業(yè)地產(chǎn)，并逐漸成為國內(nèi)最大的綜合型商業(yè)地產(chǎn)運營商，其中過程頗多曲折，其經(jīng)歷了第一代的單店、第二代的組合店到第三代城市綜合體的發(fā)展。
2006年，基于城市綜合體概念的第三代萬達廣場在寧波一炮打響后，萬達基于低地價、核心區(qū)位、訂單式招商等成體系的產(chǎn)業(yè)鏈整合優(yōu)勢，設(shè)計出了高度集權(quán)的快速復(fù)制模式。
王健林曾透露，在萬達，有國內(nèi)唯一的商業(yè)規(guī)劃設(shè)計院，承接一個項目前，拿地成本、規(guī)劃設(shè)計費用、建設(shè)費用、招商租金全部都要事先做好預(yù)算，“我們有精準(zhǔn)的模型，誤差能控制在萬元以內(nèi)。
”在業(yè)內(nèi)，萬達速度令人嘆為觀止。寶龍地產(chǎn)鄭州項目負責(zé)人趙夫江說，萬達一些項目建設(shè)工期，往往能從20個月壓縮到18個月再到12個月。集團內(nèi)部，還常對提前完工的項目部給予重獎。
未上市的萬達能夠投入巨大的資金，其模式令同行難望項背。“這與萬達經(jīng)過多年發(fā)展，形成獨特的類資金鏈，關(guān)系緊密�！敝炝璨ㄕf。縱向上，萬達拿地后，可以獲得由地方政府支持的抵押貸款，開工后，施工方墊資，緊接著是先開發(fā)的住宅預(yù)售資金回籠，商用物業(yè)開業(yè)，又能夠獲得大量物業(yè)抵押貸款去拿地。橫向上，萬達項目眾多，進度不一，各項目間的資金又可以相互支持策應(yīng)。
不過，商業(yè)地產(chǎn)的資金沉淀極為龐大，回報周期動輒數(shù)十年，資金鏈，是這個行業(yè)繞不過去的話題。
一份萬達的內(nèi)部資料顯示，萬達計劃在2012年—2013年持有1300萬方的商業(yè)物業(yè)，租金收入達到70億元。而2010年的持有量為566萬方，全年總收入則為770億元�？梢娮饨鹗杖肽壳爸徽嫉饺f達收入的不到10%的部分。
萬達目前收入的大頭來自住宅和商業(yè)銷售，據(jù)CRIC報告，萬達2010年住宅銷售額為369億元，占據(jù)了萬達超過40%的收入比例。商業(yè)銷售部分與之相當(dāng)。“這種收入結(jié)構(gòu)，對商業(yè)地產(chǎn)而言，顯得不夠穩(wěn)定。”中房信分析師薛建雄說。
趙夫江說：“寶龍和萬達都采用‘現(xiàn)金流滾動資產(chǎn)’模式，萬達出售60%的住宅、寫字樓、社區(qū)商業(yè)街來維持40%持有MALL物業(yè)，特點就是快，一些大的同行也類似，只不過，寶龍是上市公司，資金充裕，項目上對資金的壓力沒有萬達緊迫。
”在此背景下，萬達對滾動擴張速度的要求極為嚴(yán)苛。目前萬達土地儲備達到3600萬平方米，但公司仍計劃在下半年有不小的拿地計劃�！拔覀円荒觊_工面積就有3000萬方，也就是一年多一點的量，必須發(fā)展新項目�！�
戰(zhàn)略反思
王健林已在反思。
早在去年5月，萬達對唐山項目進行了審計，在內(nèi)部公開了該項目公司發(fā)生多項工程串標(biāo)、工程事故頻發(fā)、設(shè)計管理失控等問題，該項目班子被處以開除等重罰。
今年7月萬達內(nèi)部的上半年總結(jié)會議上，王健林再次將工程質(zhì)量問題重點拎了出來�！白罱|(zhì)量有下滑苗頭，唐山、寶山項目出現(xiàn)問題。事故雖然不大，但敲了警鐘，使我們下決心改革。今后絕不允許再出現(xiàn)這樣的質(zhì)量事故，不能把老傳統(tǒng)丟了。
”萬達本以精品起家。在公司內(nèi)部，一直流傳著這樣一段故事，1992年，素以曝光著稱的質(zhì)量萬里行來到萬達的一個省優(yōu)住宅小區(qū)考察后，王健林說當(dāng)時自己心里犯怵，考察組后來把他叫到北京，說這是中國第一個工程質(zhì)量全優(yōu)住宅小區(qū)，要給王發(fā)獎牌。
“過去這些年，萬達頭腦發(fā)熱了，不客氣地說，只要速度，不管質(zhì)量�！敝薪ㄒ晃辉鲞^萬達項目的人士說，“以前萬達項目，在一線城市，數(shù)量少，我們都當(dāng)做精品在做�，F(xiàn)在遍地開花，一個三線城市，一整就好幾個萬達廣場，同體量的項目，人家工期兩三年，萬達就十幾個月。
上述人士說：“他這么大的規(guī)模，上下游產(chǎn)業(yè)鏈都拿他沒辦法。中建系統(tǒng)二局、八局是戰(zhàn)略合作伙伴，一年兩三百億的工程，誰敢說不呢。一些萬達制定的東西都不符合國家規(guī)范，工期往往一壓再壓，下面的混凝土沒干，就往上蓋。工程監(jiān)理市場本來就不好，地方監(jiān)管?這可是一把手工程!
”事實上，工程質(zhì)量僅僅是戰(zhàn)略導(dǎo)向的產(chǎn)物。朱凌波透露，這兩年事故頻發(fā)后，萬達內(nèi)部在討論兩個問題，一個是要把速度降下來，第二個是考慮如何提高持有物業(yè)運營水平，提高其持續(xù)價值。
接近萬達的人士透露，在萬達內(nèi)部，早先有過對項目不斷推陳出新的考慮，但討論的結(jié)果是，太過求新，會影響發(fā)展速度，2004年—2006年的調(diào)整期，萬達的一些嘗試被市場否定，也并未受到資本的青睞。權(quán)衡之下，王健林最終選擇了連鎖模式以快速復(fù)制。
“并不是說城市化快速發(fā)展階段，我們就提倡這種模式。全球最大的商業(yè)地產(chǎn)商西蒙地產(chǎn)，在打造商業(yè)氛圍和模型創(chuàng)新上，花了很大的心思，這么些年，幾乎沒有幾個項目是重名的。”朱凌波說。
朱凌波認(rèn)為，尤其是目前，商業(yè)需求不再像前兩年那么單一，更豐富、多元化的業(yè)態(tài)，讓萬達這樣的龍頭有可能再次引領(lǐng)行業(yè)創(chuàng)新。
王健林在今年8月的一次央企培訓(xùn)班上，針對萬達的競爭力，有過這樣一段演講，“企業(yè)從小到大的不同階段有不同的競爭力。即使大型企業(yè)，生存五十、一百年，不同時期的核心競爭力也不一樣。萬達集團，核心競爭力經(jīng)歷了三個階段，初期靠工程質(zhì)量，中期靠跨區(qū)域發(fā)展，現(xiàn)在靠獨特的商業(yè)模式。這樣，在一個完全競爭的市場做到了沒有競爭�！�
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